Clear And Obvious Communication

Many times in speaking or in writing people try to reinforce the strength of their points by adding the words clear and obvious.

As in, “it’s obvious from the context that John 3:16 means . . . “

Or:  “this is clearly the direction our church needs to follow . . . “

The problem is that by using those words we actually undermine our argument.

If a contextual truth from Scripture is obvious, then it will emerge with its own forceful logic.

If a congregation’s direction is clear, then the leadership’s consensus will speak for itself.

So in writing and speaking, then, trust the power of your own words and put them together in a way that the points you are making don’t need additional decoration.

Let your words speak for themselves and resist the temptation to pile too many of them on.

Then your communication will have its own inherent strength.