Yesterday's message that launched The Office series was called "Taking Care Of Business."So naturally, our band opened up the worship time with a cover of the Bachman Turner Overdrive song straight out of 1973. It's a rock anthem with real staying power, and it was...

Take a look at this commercial.Didn't see that one coming, did you?It's the power of the unexpected, the second hallmark of communication that sticks. I posted about Chip and Dan Heath's book Made To Stick on Monday.Any time communication -- whether a television ad or...